Katie Jones
Designer designer-badge

map-pin London, United Kingdom

Handmade bright bold pieces designed by me and consciously crafted by you! My work celebrates traditional craftsmanship focusing on Crochet, embroidery and pompoms with a strong love of colour! The brand started life in 2014 as a luxury womenswear label with its ethos being grounded in sustainability, launching at The British Fashion Councils, Estethica under the mentorship of Orsola De Castro (who went on to be one of the co-founders of Fashion Revolution) and went on to win the Selfridges Bright Young Thing award in 2016. Throughout the various set ups of the business since the very beginning we have been a family business- run by myself and my mum, Annie.

Wanting the product to be more accessible the label turned Make-It-Yourself in 2018. The MIY range brings its designs out of the Luxury stores and into your homes! My designs offer a range of pieces for you to make in your own home that champion the timeless craft and give the tradional a new twist.

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